Etsy Expands AI Training Rights over Content, Restricts 3rd Party Training

Etsy's updated Terms of Use, published October 26 and effective December 16, 2026, explicitly authorize Etsy and its authorized third parties to use seller-uploaded content to develop, train, test and improve AI and machine learning technologies, while sellers retain ownership of that content. The revised terms also prohibit outside parties from using Etsy data to develop, train, fine-tune, evaluate or benchmark AI systems without permission, and set detailed controls over automated shopping agents. The accompanying Privacy Policy lists listing information, reviews and community posts as content that may be used for AI training, and neither policy identifies a general opt-out mechanism for US sellers.