Google Adopts New AI Training Control

Google said it plans to voluntarily adopt an IETF AIPREF proposal that lets websites express AI training preferences across multiple AI providers in a single step via a shared policy token in robots.txt, with implementation planned for early 2027. Google said that when a site uses the token to opt out and Google-Extended is not explicitly specified, it plans to interpret that as disallowing Google-Extended, while existing company-specific controls continue to function alongside the new signal. The draft reflects feedback from publishers, civil society and regulators, and Google says it is consistent with the EU Code of Practice for GPAI model providers under the EU AI Act.